Red Bull Music Academy Festival: Electronic Africa 

Challenge

Red Bull Music Academy Festival needed a unique & dynamic visual centerpiece for opening night event of the 2015 Festival in New York City.

Solution

We created an video mapped installation with multiple layers in 3D, and video-driven content firing in many directions. The main piece was a stage backdrop consisting of LED video mapped panels facing forward, with computer-controlled motorized venetian blinds in front of the panels. The blinds opened and closed in sync with the energy envelope of the event, either revealing the LED video behind, or diffusing it. Video was also projected onto the blinds from the front as an added element. Guests were mesmerized and instagramming this monolothic display the entire evening.